Turning cookies into fine dining in Asia’s fastest growing market
Dough Lab is a new age artisanal bakery rapidly expanding through South East Asia. From on site brand ideation in Jakarta to full brand visual and tonal development, we helped create cut through communications, as creative lead for The Stable by EB, in an over saturated Asian market. From this research we developed a simple monogram hero icon that became the catalyst for the design codes, colours and tone of voice of the brand. An exciting vibrant and almost edible identity system that spoke through product to store design and experience.