Great Spine of Africa

An iconic identity for African conservation

As part of a collaborative team of experts at The Stable by EB, Common created an organic and bold brand identity that became the symbol for the plight of The Wilderness Project. Headed by TED speaker Steve Boyes, their aim is to showcase the need for the developing world to focus on the devastating effects of climate change in one of the worlds most important wilderness sanctuaries.

The Wilderness Project
Art direction,
Brand design
Partnered With
The Stable by EB

The logo mark has 3 subliminal layers - a unique amalgamation of the frame of the African continent made from rainwater cascading down forming rivers, showcasing the iconic profile of an African Elephant.‍

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The Stable by EB